{"product_id":"telstra-christmas-2025","title":"Telstra - Christmas 2025","description":"\u003cp class=\"p1\"\u003eIn-store Christmas campaign for Telstra, spanning customer touch points, packaging and retail display. Built around the idea that \u003ci\u003e“Together is for Christmas”\u003c\/i\u003e, the campaign focused festive, thoughtful details that show up across the entire store experience.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eGift wrap packs\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eCreated for customers making purchases over the Christmas period. Each pack included wrapping paper, gift tags \u0026amp; ribbons, all designed to feel distinctly Telstra while still festive.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb\u003eRetail packaging \u0026amp; display\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eCustom stockings and Gift boxes were created for in-store display, bringing a familiar Christmas tradition into the retail space.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eCall to Santa t-shirts\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAs part of Telstra’s \u003ci\u003eCall to Santa\u003c\/i\u003e experience, we created custom t-shirts tied to the activation. \u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eLapel pins\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eTo extend the Ghost and Girl characters into the retail campaign, we developed a set of custom lapel pins. Each pin was die-struck in metal and finished with hard enamel. They were fitted with butterfly clutch fastenings and paired on a custom-designed backing card, ready for distribution across the retail network.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eName badges\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eStaff name badges dded a small but playful detail to the in-store experience. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Adhere Promotions","offers":[{"title":"Default Title","offer_id":43235711877238,"sku":null,"price":0.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/4350\/5270\/files\/TelstraWindowDisplayBoxes4.jpg?v=1774482382","url":"https:\/\/adherepromotions.com\/products\/telstra-christmas-2025","provider":"Adhere Promotions","version":"1.0","type":"link"}