We partnered with Telstra’s in-house agency, Roam, to develop a custom merchandise range that translates their brand identity into tangible, everyday pieces. The objective was to create a cohesive collection that felt intentional, elevated and aligned with the agency’s creative positioning.
The range spans apparel and lifestyle products, including tees, caps, socks, tote bags, laptop sleeves and enamel pins. Rather than treating each item as a standalone product, we approached the collection as a unified system, ensuring consistency in colour, materials, finishes and detailing across every touchpoint.
Subtle branding, quality construction and clean design language ensure the pieces feel modern and wearable, while still maintaining strong brand recognition.
