In-store Christmas campaign for Telstra, spanning customer touch points, packaging and retail display. Built around the idea that “Together is for Christmas”, the campaign focused festive, thoughtful details that show up across the entire store experience.
Gift wrap packs
Created for customers making purchases over the Christmas period. Each pack included wrapping paper, gift tags & ribbons, all designed to feel distinctly Telstra while still festive.
Retail packaging & display
Custom stockings and Gift boxes were created for in-store display, bringing a familiar Christmas tradition into the retail space.
Call to Santa t-shirts
As part of Telstra’s Call to Santa experience, we created custom t-shirts tied to the activation.
Lapel pins
To extend the Ghost and Girl characters into the retail campaign, we developed a set of custom lapel pins. Each pin was die-struck in metal and finished with hard enamel. They were fitted with butterfly clutch fastenings and paired on a custom-designed backing card, ready for distribution across the retail network.
Name badges
Staff name badges dded a small but playful detail to the in-store experience.
